Indonesian Capsule Hotel Bobobox to raise pre-Series A funding

Wed Mar 6, 2019 - 5:58am UTC
Bobobox - Indonesia capsule hotel

Bobobox - Indonesia capsule hotel

6/3/2019 – Bobobox, a capsule hotel startup based in Bandung, West Java revealed on Monday that it has raised an undisclosed pre-Series A funding round.

The investment round was joined by existing backers Alpha JWC Ventures. Genesia Ventures, and three undisclosed international investors.

The startup currently owns and operates a flagship capsule hotel in Bandung’s Pasir Kaliki area, which offers 62 compact spaces it calls pod at an affordable price.

Bobobox is also currently in midst of setting up an additional 70 pods with several cities in the pipeline including Jakarta, Jogja, Medan, and Bandung. Moving forward, the startup aims to have as many as 1000 pods across different cities by the end of 2019.

The startup claims that it has maintained an average occupancy rate of above 80 percent and over 8,000 stays in the past year. For the first two months of 2019, it has counted an occupancy rate of 86 and 90 percent respectively.

“We aim to be Indonesia’s biggest accomodation chain by 2020 with operations in over 200 locations. This include properties either owned by, or fully operated by Bobobox,” said Antonius Bong, Bobobox’s co-founder and managing partner.

Bobobox plans to use the new capital funding for national expansion to 11 new locations in Indonesia including Greater Jakarta, Bogor, Bali, and Jogjakarta within the next two years.

Besides, the startup also plans for a new product development this year, such as offering more in-app features and the introduction of single bed pods as an additional option to its current only offer of king-size bed pods.

“In 2019, we will be the fastest growing pods in Indonesia not only as accommodation services but also as public facilities for people to rest, sleep and live. There will be several more interesting business models and strategic partnerships,” Gunawan said.

Founded in 2017 by Bong and Indra Gunawan, Bobobox describes itself as an accommodation service for smart travellers and millenial adventurers. Its goal is to build an innovative, hi-tech capsule network with a relatively affordable price starting at US$10 per night.

The pods are equipped with app-controlled door access, customisable lights, security Bluetooth speaker, comfortable king-size bed, compact working space, and personal air conditioner. It also leverages on modern technology to control facilities in its pod, as well as check-ins/outs.

Apart from operating its own hotels, Bobobox also opened itself up for franchise opportunities.

“We are also revamping existing hotels. Unlike many hospitality SaaS companies that only provide branding, we help independent hotels by providing the pods, system, and even marketing. The pilot project has been successful, and we are looking forward to expanding this model,” Gunawan added.

This news is published on Reuters.

Vivian Foo is a reporter who writes about Southeast Asia’s technology and startup space. The entry point which led her to write about the startup ecosystem was her fascination of the dot-com boom. She is taking a deep dive into how the entrepreneurial mindset works and hopes to share the insights, innovation, and stories of the startups with her readers.