Recent News

Perx secures US$5 million in Series B funding to boost customer loyalty platform



26/5/2019 – Perx Technologies, a customer loyalty platform based in Singapore said that it is raising US$5 million in a Series B funding round from investors including LINE Ventures, Access Ventures, and NCORE Ventures.

Strategic family offices, returning investors Eduardo Saverin and Capital Management Group also participated in the round.

Founded in 2011, Perx started as a replacement to physical loyalty cards via offering a customer loyalty app that rewards its users with points or stamps from merchants.

However the business model has proved to be unsustainable, and its current CEO, industry veteran Anna Gong revamped the business into a Business-to-Consumer (B2C) app as an enterprise cloud platform for business wanting to engage consumers.

“C-level executives are tired of spending wasteful money on adtech that promotes mass marketing, which is too often unquantifiable into sales or revenue, nor is continuing with their expensive legacy static loyalty programs an option for the rapidly evolving consumers in the digital economy,” said Anna Gong.

Perx now adopts a software-as-a-service (SaaS) model, using machine-learning algorithms to target consumers based on their behavioral patterns, personalizing customer experiences for both online and offline engagement.

Its platform is able to constantly track engagement rates, redemption rates, and sales data and display them on a real-time dashboard.

“Perx has developed an intuitive data driven SaaS platform that helps address a critical issue faced by many large enterprises across the world, that is customer engagement,” said Eduardo Saverin, an investor in Perx.

The startup currently counts HSBC, Prudential, UOB, Digi, Abenson Group, Central Group and Malaysian mobile service provider Digi as its clients.

With the fresh proceeds, Perx will strengthen its research and development efforts and intensify new client acquisition activities. It also plans to focus on growing partnerships with global software and technology companies.

Previously, Perx had also raised funding from Malaysia-based RHL Ventures.

Singapore’s iVideoSmart to raise US$4.5 million led by Kickstart Ventures



25/3/2019 – iVideoSmart (IVS), a video publishing platform based in Singapore said that it is raising US$4.5 million in a Series A+ funding round led by Kickstart Ventures.

Darwin Ventures, SGInnovate, and existing investors Monk’s Hill Ventures and EE Capital also participated in the round, which brings the IVS’ total funding to US$8 million.

Kickstart Ventures is the venture capital arm of Philippines’ telco giant Globe Telecom, that is also backed by Ayala Corporation and Singpaore’s Singtel.

According to IVS, the proceeds will be used for business development, commercial and technical expansion, on top of expanding its Asian footprint.

Launched in 2016, IVS is one of the largest independent video publishers in the region, having delivered over 150 million video views on 500 million pages and reaching over 80 million unique users across its network of media publishers in five countries.

“We believe that we have made sufficient inroads in disrupting the market as shown by our explosive growth, especially in the last 6 months,” said Lee Sze Chin, the CEO of IVS.

“We differentiate ourselves by profiling against content which leads to better engagement and we are pushing the boundaries of video with our affiliation and monetization suite of solutions,”

The video publisher provides Natural Language Processing and Artificial Intelligence-based widgets to recommend relevant videos for better user engagement and more monetisation opportunities. Video consumers will experience a friendlier interface with less intrusion and distraction.

IVS also has video solution dubbed “HotSpot” that provides programmatic and optimized direct from video to eCommerce affiliate conversion that empowers publishers to deliver call-to-action and performance-based offerings to advertisers.

Minette Navarrete, the vice-chairman and president of Kickstart Ventures believe that video is the format that drives user engagement and will continue to do so in the coming years.

“We believe in investing in innovations that support the entire video ecosystem — the content creators and owners, the publishers and media companies, agencies and brands. Our next plan is to increase diversity in the digital advertising ecosystem, and supporting the iVideoSmart team is one of our means,” said Navarrete.