German startup entrepreneur Max Wellner today announced the launch of Harayuku®, a brand new Japanese-inspired premium fashion brand for both men and women.
Schwaig, Germany – June 23, 2020 /MarketersMedia/ —
The new company provides premium products with Kawaii fashion, Kpop merchandise, and cosplay styles with customizable fashion options to develop a unique style.
Max recounts the story behind his inspiration for Harayuku® after a recent vacation to the Harajuku district in Tokyo last year. “visiting Harajuku was an absolutely amazing and unique cultural experience. The Harayuku atmosphere exudes an almost other-worldly atmosphere, which Japan is essentially known for in general. The unique art and fashion are the main reasons why I love the Japanese country and culture so much. I return to Harajuku as often as I can in efforts to bring new and exciting inspirations to our products at Harayuku,” Wellner said. “With Harayuku, we are trying to share the innovative Japanese art, fashion, and culture, with Germany—and the rest of the world—by delivering it to you, right in your home.”
The name Harayuku® is derived from Harajuku Station—a small district in Shibuya, Tokyo, Japan—widely known for its colorful street art and numerous cozy cafes found throughout the district. Harajuku is also one of Tokyo’s most popular shopping locations for Kawaii clothing and cosplay shops located along the famous Takeshita Dori Street. Harajuku fashion originated from the younger generations’ desire to dress openly, often outside traditional societal boundaries. In Kawaii, a combination of multiple fashion styles or accessories creates an amalgam of fresh, artistic wardrobe trends that consistently evolve, culminating in a colorful spectacle and buzz of activity. Harajuku station serves as a place of assembly most Sundays where these new, young “artists” unveil unique and avant-garde fashion styles while live music adds additional atmosphere to the Harayuku festivities.
About Harayuku: Harayuku products are designed in Nuremberg, Germany, and handcrafted with care in Europe and the U.S. Harayuku offers a Money Back Guarantee and is Protected by SSL purchase security. Harayuku products accept almost all major forms of payment, offers shipment tracking, and will ship with most national and international carriers. Harayuku® also offers an affiliate partner program wherein partners will receive 10% of every purchase through an affiliate link. Follow Harayuku® on Twitter, Instagram, and Facebook.
Release ID: 88964958