Maropost continues to innovate its path to success

Sat May 16, 2020 - 4:18am GMT+0000

Maropost’s continued focus on creating a more unified platform with a persistent focus on usability and customer experience has solidified their status as a leader in the Market Automation and Personalised Software industry, consistently ranked as one of the fastest-growing companies in Canada.

Dallas, United States – May 16, 2020

The tech industry is one of the fastest moving areas of business the world of commerce has ever seen with new products and processes being churned out on what can sometimes seem like a daily basis. It’s an industry where keeping on top of the game means staying ahead of the game, and that means keeping things fresh, innovative, and forward-thinking.

Maropost is one of North America’s biggest businesses and has cornered the market by simplifying customer engagement for B2C brands and retailers. The company’s success is evident in just how highly it’s rated. In 2019 Canadian Business and Maclean’s ranked Maropost tenth on its annual Growth 500, the definitive ranking of Canada’s fastest-growing companies, with five-year revenue growth of 7,668%. This is the fourth consecutive year that the company has made it in the Growth 500. This is pretty impressive when you consider that it’s only a 9 years old company. The company has also been recognized by G2, the world’s leading review site for business solutions, who in fall last year named Maropost a Leader in two categories: Marketing Automation and Personalization software. G2 Research scores vendors on Market Presence and Satisfaction based on real user reviews. Vendors cannot influence the ratings or their status.

The continued success of Maropost boils down to its constant desire to push the boundaries of innovation in the platform infrastructure space, by focusing on customer satisfaction and easy-to-use products, which allow its customers to focus their energy on growing their core business. Early in 2019, that quest for growth led Maropost into the Google Cloud Partner Program with the clear intention to consolidate their technology and offering their clients the chance to scale up their customer engagement with faster and more robust service. The move allowed Maropost to create a more unified platform for customer engagement, by using revamped technological frameworks which increased efficiency, flexibility, and effectiveness of their platform, thereby increasing performance levels while simultaneously driving down costs to make their product more affordable.

The secret to Maropost’s success, according to their CEO Ross Paquette, is their continued focus on customer experience at the center of everything, while striving to stay up-to-date with the latest technological advancements. Paquette believes many companies get their customer experience wrong not because they don’t care, but because they make it more complicated than it needs to be. This, says Paquette, leads to customer service and customer support, and is often “overpriced and lacking results”. Earlier this year, Maropost unveiled an improved user-interface designed to further enhance its platform for customer engagement.

But Maropost’s attention to customer experience doesn’t stop with its focus on technological innovation. While many companies look to cut costs by cutting staff or outsourcing call center work, Maropost has increased its workforce to better serve its clients. While this is not exactly a technical innovation, this is a fresh way of thinking. Human resources are the costliest for any business but this investment is another way that Maropost can stand out in a crowded marketplace. This has been achieved through the innovative GCP platform which has generated savings of over 40%, allowing Parquette to invest in people and create jobs.

Maropost was designed from the ground up by a man who had seen how the industry worked and could visualize how it could work better. It utilizes a unified customer engagement platform which keeps its clients connected with their customers every step along the way. The platform operates with a single customer-centric objective of creating a personalized customer experience and helping brands increase conversion rates and brand loyalty. It’s this combination of high-quality customer service and the latest technology that is appealing to some of the biggest brands around. Maropost works with Digitalmarketer, New York Post, and Mercedes Benz, among others.

Maropost continues to go from strength to strength, and Paquette has promised further research and improved products for the future. Maropost aims to announce two new platforms later this year which will no doubt have many of their existing customers waiting with bated breath for the next evolution in customer engagement, while others will be waiting for the announcement to jump on to the Maropost bandwagon to cut costs, drive up conversions and make the customer experience a smooth and affordable one.

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Contact Info:
Name: John Kerly
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Organization: Majestic PR

Release ID: 88957565