Rush MY, a tech company based in Kuala Lumpur, Malaysia specializes in power bank rental technology where mobile energy solution is provided.
Founded in 2019 by co-founders Dylan Wong, CEO of Rush MY, and Ng Yong Ching as the COO, the company provides customisation for all range of electric vehicle solutions and mobile energy services. Currently, the company has an operating team of 15 employees.
In 2019, it is found that Malaysia has 26 million internet users and is placed top 4 worldwide for users who spent an average of 4.02 hours a day on smartphones. Due to this, startups like Rush would have plenty of opportunities to be successful.
Rush believes that day-to-day life is not something that can be done without a properly working smartphone. “As the world evolved, smartphones have become part of an important device in our daily life. All our work, communication, social, transportation, wallet, food, and more are solved by using a smartphone. It makes life more efficient and convenient,” says Dylan Wong, co-founder of Rush.
Whenever in need of smartphone energy, one can go to the nearest Rush kiosk to rent a power bank. Prior to scanning the code to rent the power bank, the Rush app must be downloaded. Once done using, the power bank can be returned to the nearest kiosk available.
“Running out of battery on our phones happens at least two times for us in a day. Like anyone else we have also tried different methods, including buying extra phone charging cables, power banks, and even carrying phone chargers wherever we go. Then we notice the problem didn’t really go away, because you would need to either remember to bring these extra items on top of what you need everyday. And as an additional tool, there could be times when you don’t remember to charge them! We also noticed that these problems happened to most people around us,” explains Wong.
To further validate this issue, Rush’s management team conducted a survey in Klang Valley, about citizens’s phone usage and charging habits. The results showed that 56 per cent of the people surveyed are experiencing the same mentioned issues on an everyday basis.
As power bank sharing is a relatively new product and business in the Malaysian market, there are challenges to face in promoting the use of the service.
“The biggest challenge would be helping our users to understand and change their phone or mobile devices charging habit that has been with them for a long time,” Wong points out.
To ensure service availability, as well as enhance user convenience, in the coming months, Rush will be launching its loyalty programme that aims to benefit both partners as well as users.
Although power bank sharing and rental services is still considered as a novelty, Dylan Wong concluded that the company has potential if Rush focuses on the trend and how prepared the country is.