Mobile app management platform raises US$1.35 million round led by IDG Ventures

Wed Jan 11, 2017 - 10:00am GMT+0000

Mobile app management platform raises US$1.35 million round led by IDG Ventures

Mobile application management platform,, has secured US$1.35 million in a funding round led by IDG Ventures with participation from existing backer Endiya Partners, the company said in a statement on Wednesday.

“What made us excited about was the ease with which the product can help mobile developers solve major production issues at runtime. At a time when customer acquisition and retention costs continue to skyrocket, a product like comes as a big boon for a great end-user experience,” Venkatesh Peddi, the Executive Director at IDG Ventures said.

With the latest proceeds, the Bengaluru-based firm will use the funds for team expansion, product development, and growth in overseas markets – that is specifically the expansion of the company presence in the North American market.

This round follows seed funding in February 2016 from Endiya Partners, Tracxn Labs, along with a group of angel investors including Rajesh Sawhney and Mekin Maheshwari.

“With this round of funding, the focus will be to go global, go cross-platform, and help mobile developers be as responsive to their end users as possible,” the co-founder and CEO Varun Ramamurthy explains.

Founded in 2015 by former Flipkart employees – Varun Ramamurthy, Parminder Singh, and Mudit Maur, Hansel Software Pvt. Ltd. develops crash analytics for mobile applications, offering a developer-friendly toolkit that helps them to diagnose, resolve and communicate customer issues on their application.

In other words, allows mobile developers to fix bugs, update configurations, edit user interfaces, and manage security policies of mobile apps at runtime. The platform is currently available on both Android and iOS.

“Despite the abundance of use cases the product provides for, for the developer, it is a simple configure-and-deploy product, where companies can go live in less than 15 minutes. We have built the product to be as intuitive and effortless to use as possible,” said Parminder Singh, one of the co-founders of Hansel. can help developers start managing their live apps at runtime, with just a five-minute integration process and no code change required, developers can start managing their live apps at runtime using Hansel.

The company claims that it currently has an installed app count of more than 140 million across client such as, Toppr, nearbuy, Voonik and ShopX among others. The firm also claims that it has impacted nearly 20 million devices, helping the users by fixing a bug, changing the UI or security permissions.

By Vivian Foo, Unicorn Media