Combining walking with every Malaysians’ favorite cultural pastime – getting discounts, BookDoc is introducing BookDoc Activ, an excuse much needed to start your exercise plan.
This is a new collaboration where BookDoc will have an ongoing partnership with major retailers and service providers which share the same theme – that is three well-known healthcare brands in Malaysia, namely Guardian, La Juiceria and Kfit to reward BookDoc Activ users for their daily steps.
Users are required to hook the app to a pedometer application and start walking until they reach a daily step threshold. With accumulated points, they can then trade it for the offer they desire. Simply put, the app is an incentive for people to start living a healthier life.
Though BookDoc Activ is promoting the prevention is better than cure approach, the application designed by Dato’ Chevy Beh, a former Managing Director of BP Healthcare Group, BookDoc is originally intended to bridge the gaps in informational asymmetries and reduce inefficiencies in healthcare.
That is to say, BookDoc acts as a platform that can be used to help immediately connect patients in need with healthcare experts who can assist anytime and anywhere – its significance lies in the gift of time that can create a life and death difference.
But that is not all to Dato’ Chevy’s BookDoc as the application also serve another purpose, having partnered with Agoda in July, to help patients with doctor appointments that require traveling. With this feature, it can cater to the needs for booking a doctor’s appointment as well as the accommodation at the same time, through a single app.
Essentially, this function is because BookDoc recognizes that there is a big market of medical tourists. As Chevy puts it, “In this region alone, medical tourism is worth about US$6 billion. Medical tourists amount to about US$250 million in Malaysia, with around 850,000 tourists. In Singapore, there are also about 1 million tourists, generating about USD800 million.”
On a similar note, this region of medical tourism is also taken interest by another Malaysian startup, Smilelink Dental Group who intends to venture into this market of medical tourism as well, focusing on dental healthcare
Though looking back at BookDoc Activ, this new feature is a strategic one as well. As this move not only allows BookDoc to expand their target group since even healthy people now have a reason to download the app but the application through this access to a wider audience can create an awareness of the app among Malaysians.
Additionally, BookDoc has expanded its reach to Singapore, Hong Kong, and Thailand. And although BookDoc offers rewards, acommodation booking, and a healthcare platform, in the simplest terms, BookDoc, as a whole, is an online platform that aims to create a healthier Malaysia, addressing the public’s health problems.
“BookDoc’s objective is not only to provide a seamless platform and access to medical services but is also about taking care of healthy people, as much as we take care of the medically less fortunate, and we believe in rewarding them for staying healthy and active,” said BookDoc founder Datuk Chevy Beh.
The healthcare app is also planning to roll out more discounts with their partner in stages, so users can be on the look out for updated deals.
For more information, please visit https://activ.bookdoc.com/
This news is published on Reuters.