The Wine School Discloses Trade Secrets

Wed Mar 23, 2022 - 5:00am GMT+0000

Philadelphia, PA – March 16, 2022

This week, the Wine School of Philadelphia gives away its trade secrets for free. The school’s proprietary framework for education has earned them national accolades and filled their classrooms for over twenty years.

“We call this our 100-20 framework,” says school founder Keith Wallace. “Back in 2001, we were a small school compared to the Court of Master Sommeliers and the Wine & Spirit Education Trust. We couldn’t compete on name recognition. We needed a way to offer a course as good as those international companies. That’s when I came up with a way to offer the best possible experience to every student, every time.”

After months of research, Keith devised a simple system to ensure the school’s programs would always be world-class. Each semester includes 100 bottles, 50 regions, 40 classroom hours, teaching staff with 30 years of trade experience (combined), and a limit of 20 students.

“This ratio of tasting-student-teacher is the secret sauce behind our success,” says Keith. “it keeps our programs fresh and vibrant and worthy of our students. There is a reason we keep getting mentioned as a top sommelier school. It’s definitely not due to my charm.”

Keith hopes that other schools adopt the 100-20 framework and build upon his work by releasing this long-kept secret. He points to the success of open-source models in manufacturing, software, and mass media as his inspiration.

“I want other schools to build on my success. We don’t need proprietary programs like the Court of Master Sommeliers or the Wine & Spirit Education Trust. We need to offer great experiences and higher levels of education.”

Students interested in classes in Philadelphia can sign up for these programs at For the online version of the program, students can visit

Details of the program can be found here:

About Us: America’s Top School for Sommeliers

Contact Info:
Name: Keith Wallace
Email: Send Email
Organization: Wine School of Philadelphia
Address: 109 S 22nd St, Philadelphia, PA 19103

Video URL:

Release ID: 89070222