New York,United States – March 23, 2022 —
The report helps business owners who are new to using YouTube as a marketing tool understand the powerful role it can play in increasing engagement, building trust, and humanizing a brand. With over 20 years of experience in search marketing and enterprise software, Scott Hall is an expert in developing digital growth strategies for the small business sector.
More information is available at https://scotthall.co/using-youtube-for-small-business-video-marketing
Many small business owners are hesitant to create a YouTube channel because they don’t fully understand how to harness the benefits of the platform. In the recent report, titled “Using YouTube for Small Business Video Marketing,” Hall offers a step-by-step guide to establishing a channel and a focus that will set business owners on the path to creating a strong YouTube presence.
The report begins by acknowledging that YouTube might appear to be a saturated marketing vehicle, but that this challenge also offers an opportunity. Business owners who can break through the clutter with interesting, meaningful content will succeed in building an audience of in-market viewers.
Noting that aspiring YouTube marketers can find dozens of how-to videos that will walk them through the signup process, Hall dives right into the most important factors business owners must consider to build a channel that will attract subscribers and consistently grow viewership over time.
Hall cautions that the only way to succeed using YouTube is through careful planning. He recommends coming up with a strong topic that is both a reflection of the business owner’s passions and interests, and something target audiences will find useful.
Subjects that business owners can consider, depending on their products or services, include DIY/How-To and Tutorials, Best-Of Clips, Travel Recommendations, and Crafting. The report recommends boosting exposure by integrating YouTube content into existing blogs and websites.
When choosing a name for their channel, Hall recommends settling on something that reflects the kind of content being produced. This will eliminate audience confusion while increasing visibility among those searching for what’s being presented.
To achieve this goal, Hall advises business owners not to use their own name and instead to focus on the overall value viewers can expect to glean from the channel.
With the release of his latest report, Scott Hall takes the mystery out of YouTube video marketing to help small business owners create the foundations for a successful and engaging brand-aligned channel.
Visit https://marketbyvideo.com to find out more.
Release ID: 89071835