17/12/2018 – SunFish Go, a human resource platform based in Indonesia announced on December 12 that it is reinventing its brand identity to become GreatDay HR.
With this new change, GreatDay HR hopes to further enhance the startup’s focus in helping companies engage with employees and support employees to get the best work done every day.
“We believe that our new name represents the highest value that we can provide to our client, and that is a great day,” said Gordon Enns, the Founder and CEO of GreatDay.
Besides, the startup has also raised a US$2.5 million pre-Series A funding round led by South Korean venture capital firm Otium Ventures, alongside participation by several strategic investors from Indonesia and Thailand.
Launched by DataOn (PT. Indodev Niaga Internet) in 1999 under the SunFish brand, the startup is a pioneer in employee-focused HR application and solutions.
“With 20 years of experience in developing and implementing human resource solutions in more than 2000 Asian companies, we know that greater employee engagement begins from communication,” said Enns.
GreatDay HR offers solutions that enables employees to record presence, receive payment slip, submit reimbursement claims, and other human resource-related tasks, on top of features that enable document approval request, company announcement, and reminder of employees’ status.
On the other hand, it also works as an internal corporate social media platform, allowing employees and managers to manage projects, track activities, and provides feedback, completed with features inspired by leading social media platforms, such as the like button.
This feature was introduced in an effort to encourage greater employee engagement, and the number of likes that employees have gathered for the tasks they have finished can also be considered as part of the performance indicator.
“Creating employee engagement is a long-term challenge for many companies,” said Enns. “Employees that are actively engaged and enjoying their time at work tend to have a better career prospect, and this certainly provided added value for the company. With GreatDay, we have the mission to promote greater employee involvement.”
The platform claims that by the time of the launch of the GreatDay HR brand identity, it has secured over 120,000 users in 80 companies across Indonesia, Malaysia, Thailand, and the Philippines.