QSR Brands announces partnership with Grabfood

Fri Oct 23, 2020 - 4:53am GMT+0000

Kuala Lumpur, 23 October 2020 – QSR Brands (M) Holdings Bhd (‘QSR Brands’), the region’s largest quick-service brand that operates KFC and Pizza Hut Malaysia, announced its partnership with GrabFood, Malaysia’s fastest-growing food delivery service, allowing greater accessibility to customers across the nation.

Following the recent implementation of the Conditional Movement Control Order (CMCO) in some states and with more Malaysians staying at home, there is a growing demand for delivery services. This collaboration between GrabFood and QSR Brands is timely and extends more access points for customers to enjoy their favorite KFC and Pizza Hut meals easily without leaving their homes.

This partnership is expected to fuel further revenue growth and supports QSR Brands’ customer-centric strategy of channel expansion and greater accessibility. To date, a total of 870 KFC and Pizza Hut outlets nationwide have been on-boarded with GrabFood. Together with KFC and Pizza Hut’s own delivery fleet as well as the ongoing foodpanda partnership, KFC and Pizza Hut’s delivery footprint is expected to continuously expand to meet and serve all Malaysians.

“KFC and Pizza Hut are Malaysian household favorites and our mission is to deliver satisfying experiences for our customers to enjoy our food in every situation. In today’s new normal, we want to ensure that our customers feel safe and comfortable dining with us, enjoying their favorite comfort food whether it is through dining in at our stores, picking up their orders, or by delivery to their doorsteps. This is why we are committed to providing more options for our customers to have a meal with KFC and Pizza Hut,” said Nehchal Khanna, the Managing Director of QSR Brands.

“The food delivery industry has exponentially grown over the past few years and has accelerated even more just in the past 10 months due to the COVID-19 pandemic. We are happy to partner with two of the biggest Malaysian food brands – KFC and Pizza Hut, and we hope to help grow and contribute to the delivery services of KFC and Pizza Hut,” Sean Goh, Managing Director of Grab Malaysia mentioned.

For those who are looking for the perfect “Party for One” at home, KFC is bringing back The One Box, an indulgent meal with 6 KFC favorite items, for the second time this year! The One Box comes in two variants; the new Cheezy Popcorn Bowl and the classic Cheezy Wedges. The One Box consists of KFC chicken, Zinger Classic, Coleslaw, Whipped Potato, and Sjora Mangga Ria. This was specially crafted for those who are looking for a variety of KFC favorites to indulge in or share with their loved ones.

Pizza Hut is offering a ‘Taste the World’ promotion on GrabFood concurrently, where customers are entitled to a 20% + 30% discount on selected items. The 20% discount consists of Pizzas including Hawaiian Chicken, Beef Pepperoni, Super Supreme, Hawaiian Supreme as well as Creamy Carbonara Spaghetti, and Spicy Chicken Arrabiata Spaghetti. Additionally, the 30% discount is storewide with the GrabFood promo: PASSPORT. This promotion is ongoing and valid until 1 November 2020.

Order KFC and Pizza Hut from the Grab app today and have your favorite comfort food delivered contactless to your doorstep. For more information, please visit www.kfc.com.my and www.pizzahut.com.my.

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