The printed hoarding effectively mimics the building’s façade to hide the construction site and scaffolding.
June 29, 2020 —
London, UK – Project Print Management (PPM) specialises in building wraps and printed hoardings which mimic the building’s façade to hide the construction site or scaffolding. The company is renowned for offering practical and deliverable solutions for exceptionally challenging large format print projects, some of which include Somerset House, Fulham Palace and several others on Harley Street.
One of the company’s most challenging projects, however, was the ‘trompe l’oeil’ printed hoarding recently put in place at Westminster Abbey. According to Project Print Management owner and creator, Justin Murray, this is a highly specialised craft. The process begins with a team of engineers and designers collecting accurate measurements and photos of the building façade, which are then carefully edited to create the perfect realistic perspective, colour and scale. The goal was to keep the design simple with little copy, since so many Abbey visitors tend to be foreign tourists and schoolchildren.
The images were digitally printed on aluminum composite panels, and the overall size of the hoarding was 4 meters high and 87 meters long.
“We enjoyed working on Westminster Abbey tremendously,” says Murray. “It’s such a magnificent structure. We think the results of our efforts speak for themselves. Project Print Management has many years of experience in the business, and we have the expertise to provide innovative solutions to some of the most challenging print projects, as shown in our work at the Abbey.”
Murray explains that most facade building wraps are for decorative purposes, and are often used when historical buildings or buildings of architectural importance undergo refurbishment or maintenance work. Hiding the unattractive sight of scaffolding and a messy building site enhances the construction site and the amenity itself.
The company has also recently created several scaffold wraps for the iconic Somerset House. This magnificent facility is open to the public year-round for exhibitions and events that include ice-skating in the winter and the popular Film4 screenings in the summer, when the courtyard is transformed into London’s largest open-air cinema.
As an older historic building, Somerset House is in constant need of repair. PPM has installed a realistic building wrap to cover the construction work and create a stunning optical illusion that allows the building to maintain its visual aesthetic while undergoing renovation. This particular building wrap was digitally printed on 5-meter-wide format printer using UV ink technology onto Verseidag mesh PVC banner material.
Other remarkable projects include Large Format Print Projects, such as the Everton FC Stadium wrap, BNP Paribas lift shaft printed screen and currently work on a scaffold wrap for the British Museum. Many of these types of projects have never before been accomplished.
For more information about Project Print Management, visit the website at www.projectprintmanagement.co.uk
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