Nory raises USD 2m to bring AI and automation to restaurants around the world

Mon Apr 12, 2021 - 8:13am GMT+0000

Dublin, April 14, 2021 – Dublin-based Nory has raised a pre-seed round of USD 2m to help restaurants manage the full-suite of their operations with the tap of a button. From staffing and stock management to promotional campaigns, execution never looked so easy. The pre-seed round is led by Cavalry Ventures and Playfair Capital, with additional participation from Enterprise Ireland and leading angel investors from Europe and the US.

“Even prior to the pandemic, restaurants have faced a hugely challenging trading environment. The industry has low barriers to entry, meaning it’s super competitive and tough to differentiate. It’s also a labour intensive business with operating costs rising on multiple fronts, from ingredients to delivery aggregators. It leaves little room for error.

While the last 12 months have been devastating for the industry, it has also clearly highlighted the need for an evolution in the way of working. Restaurants of all shapes and sizes need to get more from every dollar spent,” says Conor Sheridan, CEO and founder at Nory.

He adds: “AI and automation will define the future of restaurant management – and Nory will be at the forefront of supporting these businesses to achieve a more sustainable and profitable future. We are delighted to have some of the sharpest minds in the investment community supporting us on this mission.”

Chickenomics: From Trader to Chicken Shop to Startup CEO
Sheridan knows what he is talking about, having experienced the restaurant business first-hand. He was a quantitative trader and investment strategist before leaving his career in finance to found and launch Mad Egg in March 2018. Mad Egg is Ireland’s fastest growing independent restaurant chain. Within 14 months, Mad Egg grew to USD6m in annual revenue, a staff of 90 and, using an early version of Nory’s core technology, achieved 5x the typical industry profit margins.

This expertise has also convinced the investors: “We always pay immediate attention when we see that the founder has a deep understanding of the industry and its processes. That is the basis for an extraordinary product. And the product – as expected – absolutely convinced us: logically structured and intuitive to use, tailor-made for the hectic life of restaurant owners,” said Stefan Walter, managing partner at Cavalry Ventures.

Cutting Edge Technology for the Restaurant around the Corner
Running a restaurant is hugely complex, it is part data science, part logistics management and part theatre. Orchestrating all of the elements effectively is no mean feat. Nory pulls a restaurant’s world together into one centralised point of truth.

The product’s AI supports restaurant teams by learning and predicting the needs of the business and helping them execute operations more effectively. From what inventory to order, to what recipes to prepare and who to staff and when, Nory empowers data based decision making across the full-suite of restaurant operations. “We are not another product to ‘do the work’ on. Our automation lays the groundwork, allowing restaurant teams to confidently execute key processes with just one tap,” explains Conor Sheridan.

Up until now, such products have been reserved for a few restaurant chains at the top of the market. Nory is now looking to offer this game changing tech to smaller chains as well as individual restaurants. With his team of eight employees, Conor Sheridan already serves 25 customers. While Nory is looking to offer the technology to smaller chains as well as individual restaurants, the product has also caught the eye of some of the world’s biggest restaurant chains. In the upcoming quarter, they will launch a pilot project with McDonald’s.

“Despite the restaurant industry globally being a multi-billion dollar industry, it is still grossly underserved by the latest AI and automation technologies. Leveraging these and the lessons learned from Mad Egg, Nory empowers restaurant owners and operators of all sizes with never before available insights to run their businesses more efficiently and profitability. We’re hugely excited about the positive impact Nory will have on restaurants around the world and in accelerating a post-pandemic recovery for the sector,” said Chris Smith, managing partner at Playfair Capital.

About Nory
Nory is the future of restaurant management. It uses AI and automation to help restaurants manage the full-suite of their operations with the click of a button. From staffing and stock management to promotional campaigns, execution never looked so easy.

Nory was founded by Conor Sheridan in June 2020. For more information:

About Cavalry Ventures
Cavalry Ventures is one of the leading European early-stage funds focusing on pre-seed and seed stages with EUR 120 million in assets under management.

Cavalry Ventures was founded in 2016 by Rouven Dresselhaus, Claude Ritter, Stefan Walter, Markus Fuhrmann, Marcel Hollerbach, and Dominik Matyka. In addition to the expertise of the partners, the portfolio companies gain access to a cross-sector, global and exclusive network of more than 180 angel investors, entrepreneurs, scientists, business experts, and many more, who provide advisory and operational support in areas such as strategy, organisational development, product development, sales, international expansion, recruiting and marketing.

The portfolio comprises 40 companies, including McMakler, REKKI, PlanRadar, Bryter and Forto. Cavalry Ventures is headquartered in Berlin and invests across Europe.

For more information:

About Playfair Capital
Playfair Capital is an early-stage fund that commits to companies early and with conviction. Based in London, Playfair combines the best aspects of angel investing with a focused fund, to invest in truly ambitious founders, wherever they are in the world. Playfair takes a sector-agnostic approach and investments span deep tech, SaaS, marketplaces and B2B companies. We’ve backed the founders of more than 60 companies including Mapillary (acq. Facebook), CryptoFacilities (acq. Kraken), Omnipresent, Orca AI, Ravelin,, Thought Machine, Trouva and Vinehealth.

For more information:

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