Lendela has appointed Erik Ligtenberg as its Chief Operating Officer. Mr Ligtenberg comes from Lazada Group, where he was executive vice president responsible for the general merchandise categories and brands across the region. Prior to this, he was Chief Commercial Officer and deputy CEO of Lazada Singapore.
Lendela, the first consumer-centric lending platform in Southeast Asia, matches borrowers with banks and licensed moneylenders. Its unique approach to present multiple offers after just a single loan application – online and for free – allows consumers to make an informed decision based on full transparency and eliminates traditional pain points for both consumers and lenders. Lendela processes over 30,000 loan applications yearly and has a 4.9/5 star rating on Google Reviews.
As COO, Ligtenberg will oversee the country operations in Singapore and Hong Kong, focus on increasing the organisation’s scalability and lead the expansion to more markets.
“I am delighted to announce that we have added Erik to our leadership team”, Lendela founder and CEO Nima Karimi stated. “With Erik’s experience in team management, running marketplace models and transforming startups to industry authorities via consistent explosive growth, we will accelerate our mission to revolutionise the lending market in Asia.”
“Lendela has seen exponential growth both before and during the pandemic”, Karimi added. “This has given us the confidence to both invest heavily in our current markets as well as continue our launch plans across APAC. Erik will be a key part in achieving that.”
Ligtenberg has worked for over seven years at Lazada Group. Besides growing Lazada to the number one position under his leadership – with other e-commerce players like Rakuten, Amazon and Qoo10 on the losing end – he was also the creative mind behind the immensely popular Lazada Surprise Boxes. Before joining Lazada, Ligtenberg worked as consultant at Boston Consulting Group (BCG) in Amsterdam, The Netherlands. He holds a Bachelor’s and Master’s degree in Industrial Engineering & Management Sciences from Eindhoven University of Technology.
Since its inception in 2018, Lendela has helped tens of thousands of borrowers apply for a loan and receive relevant offers from various lenders, tailored to their specific demographic and financial situation. The company is simplifying the loan application process through direct integration with lenders, with the goal to empower the end-user whilst delivering high-quality customers to banks and lenders. Today, Lendela is operating in two markets with offices in Singapore, Hong Kong and Kuala Lumpur. The company has its roots in the Scandinavian region, with more than 20 years of combined experience in helping connect consumers with credit providers. Learn more about Lendela at www.lendela.com.
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