The increasing emphasis on health and the rising health issues are the two major factors that are drastically accelerating the demand of the global cold-pressed juice market over the coming years.
Dublin, Ireland – July 17, 2020 /MarketersMedia/ —
The sustained growth in consumer spending on lifestyle products is the primary factor that is surging the demand for the cold-pressed juice market. The growing disposable income levels, increasing awareness among consumers, and aggressive marketing strategies launched by the global giants are further strengthening the demand of the market. With the increasing health issues across the globe, it has become mandatory for the consumer to focus on their diet pattern. The cold-pressed juice provides numerous outstanding health benefits such as ample amount of minerals, vitamins, and antioxidants with no artificial preservatives and proper labelled packaging. These detoxifying and beauty benefits offered by the cold-pressed juice is another factor that is responsible for the growth of the cold-pressed juice market size.
According to the cold-pressed juice market report, the accelerating demand for organic cold-pressed beverages, which helps in preventing cancer and eliminating toxins from the body, will further surge the market growth. Numerous manufacturers are emphasizing on product innovation, including the introduction of new flavors to cater the increasing demand of the customers across the globe. Additionally, the adoption of modern lifestyle, long working hours, and high disposable income of the middle-size families is encouraging the consumer to shift its demand towards safer, convenient, healthy, and refreshing beverages. This significant change in the customer’s preference will further enhance the market’s demand. On the other hand, the high production cost and low shelf-life are certain factors that will restrain the growth of the market.
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On the basis of nature, the organic cold-pressed juice segment exhibits substantial growth potential and is expected to gain traction over the forecast period. This is attributed to the exceptional benefits offered by these juices, such as rich in vitamins, minerals with no preservatives. The growing health awareness among consumers and the strong demand of the consumers towards healthier products is further energizing the growth of the segment. The organic ingredients detoxify inflammations, supports the immune system, and minimizes the chances of cardiovascular diseases, heart failure, diabetes, obesity, and rejuvenate metabolism in the body.
Based on the type, the mixed fruit & vegetables segment is predicted to witness considerable growth in the next six years. This is due to the rising popularity among consumers. The mixed fruit juice is composed of fruits & vegetables and is widely available in different flavors. This type of juice is full of nutrients, antioxidants, vitamins, and minerals that helps in enhancing skin complexion, decreasing blood pressure, and detoxifying the body.
Based on the distribution channel, the hypermarket/supermarket segment is poised to expand in the coming years owing to the easy availability of various brands and flavors to the target customers. Additionally, the hypermarket/supermarket is the biggest platform to launch new products and attractive discount offers, which is another factor that is enhancing the growth of the segment in the market.
On the basis of the region, the North American region is anticipated to dominate the cold-pressed juices market in the next six years. The strong demand for organic cold-pressed juice with no artificial preservatives is the major factor that is surging the demand of the market in this region. The drastic shift in the consumer’s demand towards gluten-free and sugar-free beverages to mitigate Celiac and Diabetes among the millennials will further propel the growth of the global cold-pressed juice market.
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The key players of the cold-pressed juice market include Suja Life LLC, Juice Press, Preshafood, The Juice Warrior, Hain Celestial Group (BluePrint), Starbucks Corporation (Evolution Fresh), PepsiCo Inc., Rakyan Beverages Private Limited (RAW Pressery), Juice Generation, and Liquiteria Inc., among others.
The research report on the cold-pressed juice market provides an in-depth analysis of the market revenue based on nature, type, distribution channel, and region for the forecast period from 2020 to 2027. The report highlights the major market drivers propelling the growth as well as challenges faced by the market participants. The research report also provides market size and forecast for the market. The report also analyses the competitive landscape, major players, and their strategies in 2019. The competitive landscape section of the report captures and highlights the recent developments in the market.
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