– March 17, 2022 —
While the project flew under the radar until now, Garcia says Blockverse has been in development for years. In 2013, he pitched his metaverse concept to Disney executives. “No one had even heard of the metaverse,” he recalls. When the blue-chip brand passed, Garcia resolved to build his own team.
He describes Blockverse as a “multi-planetary blockchain metaverse,” with initial launch plans including a play-to-earn augmented reality (AR) experience. Expansion into virtual reality will follow.
“Blockverse will include hundreds of branded planets,” said Garcia. “The boundaries will continue to expand—like the universe itself,” he said. “The ability to find and collect valuable cryptocurrencies will help Blockverse become a preferred destination in the metaverse.”
Players will travel seamlessly from one planet to another. As they explore the worlds of creators, celebrity brands, and influencers, they can discover and collect cryptocurrency stashes.
Garcia’s original vision did not include blockchain and cryptocurrency, but the technology’s rise grabbed his attention. He realized blockchain, crypto, and NFTs were critical components for long-term success. So he developed partnerships to incorporate multiple tokens and the blockchain architecture.
Garcia runs a social video agency, EG Entertainment. He has managed and created social media marketing campaigns for high-profile brands such as L’Oréal Paris, Don Julio Tequila, ‘Val’ (documentary), Fuller Brush Co., and several celebrities and professional athletes.
In 2015, he created La Chancla, the most downloaded Latino game app in history. He also owns and operates two of the top video platforms in the legal and medical industries and serves on the board of TBI Med Legal, the largest traumatic brain injury conference in the world for lawyers and doctors.
Garcia plans to leverage his social media marketing expertise, along with his business, celebrity, and influencer connections, to grow the Blockverse community. Garcia added: “We’ve put together a team of designers, developers, creatives, and blockchain specialists and they are working to build something mind-blowing.
“I believe Blockverse will be the largest metaverse on blockchain, and we look forward to sharing more details as we get closer to launch”, said Garcia.
Follow @bv_metaverse on Twitter to stay up to date on launch information.
Release ID: 89070781