Yummy Corp acquires Berrykitchen to strengthen footprint in Online Catering Market

Mon Jun 3, 2019 - 4:05am UTC
Berry Kitchen

Yummy Corp

3/6/2019 – Yummy Corp has officially acquired Indonesain online catering service pioneer Berrykitchen for an undisclosed amount.

Following the acquisition, the Berrykitchen team will be joining Yummy Corp’s online catering business unit, Yummybox. Both apps have also been merged and is currently available for both Android and iOS devices.

“The Berrykitchen team is operating the Yummybox division under Yummy Corp. In terms of services, there are many things that are improved in ours, because we want customers to have a more seamless experience in ordering Yummybox,” Yummy Corp CEO Mario Sentanu said.

He added that the decision to acquire BerryKitchen was based on a discussion between the two parties, which lead them to discover their similarity in vision.

The two also shared the same target market which are office employees with greater awareness and placed importance of the health and taste aspects of the food they ate.

Through the acquisition, Sentanu expects Yummy Corp to become a forefront player in the field of online catering, as the company is now able to reach out to all segments.

“This acquisition is the early step we took to strengthen our positioning in the market while presenting a new experience of ordering the best quality food for office workers,” he said.

Since merging with Berrykitchen, the company has performed several feature updates in their app to attract more customers.

One example is the Food Playlist, which helps customers make their daily meal choices. Customers can use the feature to prepare their lunch menu for five or 10 working days in just a single click.

With more than 15 years of culinary experience, Yummy Corp itself is a strategic partner of Ismaya Group, an F&B lifestyle giant with more than 15 years of experience in Indonesian culinary scene.

In total, Yummy Corp operates four business units:

1. Food Service Management: manages employees catering on daily basis
2. White Label Outlets: tailored according to client restaurants or cafes’ needs
3. Yummybox: practical daily lunch boxes or meetings
4. Yummy Kitchen: builds branding of fast food or work with other parties to sell them through digital channels.

The company operates two central kitchen in Tangerang and Central Jakarta to accommodate all orders. The Central Jakarta kitchen focused more on finishing works and starting point for food delivery.

The kitchen is able to work on 12,000 to 15,000 portions of meal each day. Yummy Corp claimed that it is currently processing 4,000 to 5,000 portions each day, with services that reach Jakarta and Tangerang.

Sentanu said that Yummy Corp has more than 50 corporate partners with various needs, from catering service for events, employees, or clients. Some of these partners include Unilever and Wings.

Berrykitchen itself has been around since 2012. It has served hundreds of thousands of customers; mostly consisted of professionals in Greater Jakarta Area. The company has raised a Series A funding round from Sovereign’s Capital in 2015.

This news is published on Reuters.

Vivian Foo is a reporter who writes about Southeast Asia’s technology and startup space. The entry point which led her to write about the startup ecosystem was her fascination of the dot-com boom. She is taking a deep dive into how the entrepreneurial mindset works and hopes to share the insights, innovation, and stories of the startups with her readers.