The Walworth County Economic Development Alliance has awarded Window Well Experts for their success in business innovation over the last year, and their contribution to the local economy.
Walworth, Wisconsin, United States – November 30, 2017 —
Window Well Experts, Inc. has been a successful Walworth County business since 2011. Through a commitment to pushing the envelope in marketing, sales and technology, their experienced teams have created a full spectrum business revolution that stands as a model for how independent manufacturing can still be successful in the digital age. These developments have given the Walworth, WI company a national reach, and has been commended by the Walworth County Economic Development Alliance, as the company wins the 2017 Business Innovation Award.
Their pioneering e-commerce store, WindowWellCovers.com, offers semi-custom window well covers using a unique, in-house PHP application that matches your well size to a cover size. Customers can customize window well covers from a range of options and purchase them directly from the site, reducing overhead for the company while passing savings on to the consumer. In 2016, the site received over 1,200 orders.
This unique route to purchase is only one of the innovations undertaken by the company. Their main website, WindowWellExperts.com, uses search engine optimization and Pay Per Click advertising campaigns to attract more 35,000 monthly unique visitors.
In a rare move for a local business, their entire marketing budget is dedicated to online, web-based approaches. Year on year, more and more people use the internet as their first port of call, and Window Well Experts are ahead of the curve in picking up that increased traffic.
In addition to marketing and sales, customer experience is also being factored in. This year, the company introduced custom cloud-based Customer Relationship Management software, saving their team an average of three hours per day on menial, manual tasks that can now be automated. These efficiency savings allow the company to better serve a growing number of customers.
Next year, the company has plans to increase manufacturing capacity in Walworth County, providing even more jobs and revenue for the local economy. Since 2015, the company has increased their annual revenue from $1.1 million to a projected $2.8 million in 2017. This fast and steady growth is hailed as a success story for American manufacturing that was created by the people of Walworth, WI.
A spokesperson for Window Well Experts explained, “We are pleased and proud to accept this award from the WCEDA, and we know it means a lot to everyone in our manufacturing, sales and marketing teams. The company has worked tirelessly to innovate our approaches to every aspect of the business, and that has required both hard work and bravery from a team who believes in the value of American manufacturing, and in the prosperity of Walworth County. We hope to go from strength to strength in the coming year, and continue to provide outstanding window well covers for more customers than ever.”
About Window Well Experts: Window Well Experts manufacture and sell custom window well covers, window wells, basement windows, and egress solutions. All their covers are made in the USA, using top-quality materials, including rust-free aluminum and crystal-clear Polycarbonate. Every window well cover is designed by their experienced team of engineers, before being precision made on a CNC to fit each customer’s specific well perfectly, no matter the shape, size, or material.
Name: Bob Jankowski
Organization: Window Well Experts
Address: 278 N Main St, Walworth, WI 53184