Event Pop, the Thai startup that has developed a ticketing and event management platform for users and organizers to manage their events has successfully closed its Series A round.
The company’s undisclosed funding was led by InVent, the venture capital arm of Intouch Holdings with the participation of Beacon Venture Capital.
Kim Siritaweechai, Intouch’s Executive Vice President of Portfolio Management explained that consumer lifestyle and e-payment has always been one of Intouch Group’s focus areas.
“With business expertise and proprietary technology, Event Pop not only brings a new level of efficiency to event organizers but also unique experiences to event attendees. ” Siritaweechai said.
Earlier in April, the startup has launched its first fintech plug and play Spark which offers an in-event cashless payment solution for event organizers in the country, enabling users to buy tickets within Event Pop.
Capital from the funding is said to be used for the development of new services as well as to fund the operations for overseas expansion projects.
At present, the startup provides a range of services from customizing web pages for events, digital and physical ticketing to event check-in tools, as well as analytics.
It aims to become an end-to-end product that allows people to manage their event from start to finish, unlike its competitor Thaiticketmajor and Peatix which focuses solely on ticketing.
Event Pop also operates like an ad hoc support team for organizers, providing online and offline customer support, on site services in relation to admissions and assistance with seating, and customer relationship management.
Pattaraporn Bodhisuwan, the CEO of Event Pop said, “Thailand has been recognized as an attractive event organizing destination in Southeast Asia. The target of event attendees has tremendously increased in the past few years.”
“We strongly believe that we can elevate the experience as well as add values to Thailand’s tourism sector,” he added.
Event Pop said new products and services will roll out in 2017, aimed to improve online marketing for events by better understanding attendee’s interests, spending habits, and post-event behavior.
Additionally, the startup also looks to roll out new services in three different categories which are Festivals/Entertainment, Business, and Sports.
Since launching in 2015, the company claims to have served over 3000 events ranging from festivals and concerts to seminars and sports.
