26/2/2019 – The series B funding is backed by SIG, Airtree Ventures, Sequoia India, Qualgro Venture Capital, Atami Capital, and Right Click Capital. This round of funding comes three years after 90 Second’s series A funding where they raised a total of US$7.5M.
90 Seconds is a video created platform based in Singapore. Since its launch in 2010, the company has worked with a number of big name brands including HP, PayPal, Visa, McDonald’s, Sony, and Microsoft. The platform serves to connect video creators – videographers, directors, editors, animators, drone operators, photographers and more, with the companies that are seeking and willing to pay for their skills.
The platform is unique in the industry in a way where it digitized the workflow of video creation and its unique collaboration tool which brings both brands and talents closer to create quality videos that are engaging and drive results.
“As the scale and speed of video creation increases, we’re at the forefront of capturing this demand by moving from a fragmented services industry solution to an intelligent internet platform. We’ve already created about 30,000 high-quality videos for social media and television,” Tim Norton, founder and CEO of 90 Seconds, said in a statement.
The fresh fund from the latest funding round will be used to invest in automation and intelligence to create a personalised experience for each of the platform’s clients. The platform is also looking to expand and enhance its creator network in order to bring their service to wider, global coverage, including remote areas.
“We’re incredibly excited with the latest Series B funding round. Many of the investors involved, including Sequoia India and Airtree Ventures, have come back to support us from the previous round, a testament to the commitment that we at 90 Seconds have for growing the business. With a strong 2019 in sight, the immediate priority for the business will be deepening relationships with media platforms like Google and Facebook, giving brands greater transparency into the ROI that they get from video campaigns,” added Norton.
Since its series A funding back in 2016, the company has grown more than 400% with presences in over 160 countries and 900 cities.