Cost-effectiveness of printed signage compared to digital solutions, and growing demand from the retail industry have been identified as the key factors influencing the growth of the market.
Dallas, United States – December 6, 2017 —
The Global Printed Signage Market was valued at USD 40.12 billion in 2016. This market is expected to reach a value of USD 47.40 billion by 2022, at a CAGR of 2.66% over the forecast period (2017–2022).
Although the market is facing high competition from digital signage, the foothold of the printed signage market will remain strong over the forecast period. Increase in the volume of investments in advertising and surging expenditure on infrastructure will also support the overall market growth.
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Printed signage has been one of the primary signage solutions available in the market for a very long time, until the intervention of digital displays. Most of the users deploying signage solutions have been identified to have better knowledge of printed signage, which played a huge role in influencing the first-time consumers. Initial users have been identified to avail printed signage solutions, owing to the simplicity and lower maintenance cost of the products. Owing to innovations in printing technologies, the cost of these solutions is further expected to lower gradually over the forecast period, thus supporting the growth of the market globally.
INCLINATION OF RETAIL INDUSTRY TOWARDS PRINTED SIGNAGE TO DRIVE THE GROWTH OVER FORECAST PERIOD
The retail industry has been identified as the largest market segment for printed signage solutions, accounting for more than 28% of the global market. Retail industry is dominated by SMBs in several countries around the world. These retailers have limited budgets compared to the large companies, and SMBs are inclined toward one-time installation solutions with lower maintenance costs. Moreover, due to higher penetration rates and easier availability of the solution, the demand for printed signage solutions from small- and medium-sized retailers is high, and this is driving the growth of the market. The number of retail stores is also expected to grow over the forecast period, assisting the growth of the market.
Shopping malls and other infrastructure projects are also contributing to higher consumption, as printed signage is the most preferred form of signage in these places. Increasing investments in these sectors will have a significant impact on the demand. On the other hand, reducing the cost of digital signage solutions could hamper the overall market growth.
ASIA-PACIFIC DOMINATED THE GLOBAL MARKET AND WILL LEAD WITH FASTEST MARKET GROWTH
Asia-Pacific dominated the global printed signage industry, with 37% of the market. The region is projected to expand its market dominance further to 41% by the end of 2022. The large population of the continent (resulting in a hefty number of consumers) has pushed the growth of the market significantly. Additionally, lower digital signage penetration is also driving the growth of the printed signage market in Asia-Pacific. On the other hand, North America, which holds the second largest share in the global printed signage market, is expected to witness slowdown in growth, owing to increasing adoption of digital signage solutions in the market.
The market has been segmented, based on product, type, end-user vertical and region. This report also demonstrated a detailed analysis of the Porter’s five forces of the market. All the five major factors in this market have been quantified using the internal key parameters governing each of them.
The report also covers the market landscape of top players, including key growth strategies, geographical footprint, and competition analysis.
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The report considers key trends expected to impact the industry and profiles of leading companies of the global printed signage market, which include –
IDENTITY HOLDINGS LTD
SABRE DIGITAL CREATIVE
JAMES PRINTING & SIGNS
KELLY SIGNS, INC.
RGLA SOLUTIONS, INC.
ACCEL GROUP INC.
AJ PRINTING & GRAPHICS, INC.
SOUTHWEST PRINTING CO.
What the Report Offers
Market definition for printed signage, along with identification of key drivers and restraints for the market.
Market analysis for the global printed signage market, with region-specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market share.
Identification and analysis of the macro and micro factors that affect the printed signage market on both, global and regional, scales.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
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