ToneTree Launches Kickstarter For OAK, An Augmented Reality Playground For iPhones

ToneTree Launches Kickstarter for OAK

ToneTree is launching a Kickstarter crowdfunding campaign for its OAK augmented reality playground system. The ToneTree OAK dock is an Augmented Reality platform that can transform an iPhone into a table top playspace.

To work, the product brings together digital and physical toys to create an AR experience. Using it is simple, just place an iPhone on the OAK Dock, launch the OAK App, pick up an OAK Kit, and play.

OAK comes with a variety of kits that allows users to immerse themselves in AR experiences, whether it is flying through space, playing music or even to create a personal application. To date, there are four available OAK kits which are the Rockstar Kit, Explorer Kit, Gamer Kit and Developer Kit.

The Rockstar Kit allows the user to break into a jam session anywhere by simply placing the included pads down in front of OAK and play the instrument. While the Gamer Kit transforms the table into a battlefield as users can see their AR trading cards come to life as they place them in front of the OAK deck.

On the other hand, the Explorer Kit allows the user to drive their own toy spaceship to dodge asteroids and battle enemies as they explore the deep space. While the Developer Kit lets users create their own augmented reality apps.

Similar to the Osmo apps on the iPad, OAK uses patented computer vision technology to see and understand the space in front of your iPhone. The items included in the kits are called totems which are simple pads, cards, and plastic toys that OAK uses to control the virtual world. To detect movements, OAK also includes a laser in its base that detects when the user is interacting with totems.

Based in California, ToneTree is founded by Brian Cook, CEO; Ronald Sardarian, CTO; and Max Escaler, CMO from three different countries who roomed together at Rensselær Polytechnic Institute (RPI). Their idea РOAK came to life through an art project whereby the original idea was to turn the walls and floors of a building into an augmented reality musical instrument.

The team went through an accelerator program led by Intel Education. OAK will ship in August 2017.

For more information, please visit the OAK project at Kickstarter.

By Vivian Foo, Unicorn Media

Gfresh Secures US$20 Million From Riverhill Fund And Legend Capital To Import Seafood In China

Gfresh raises US$20 Million for importing seafood into China

After Australian dairy and Maine Lobsters, China’s appetite for foreign food will likely take a turn to seafood as Chinese investors, Alibaba’s investment arm – Riverhill Fund and PC maker Lenovo Group’s investment arm – Legend Capital has placed US$20 million funds into Gfresh, an online seafood e-commerce website for trading and selling seafood to buyers in China.

The company founded in 2014, offers logistics and final delivery services for seafood from providers in Australia, New Zealand, North America, Europe and Southeast Asia. To date, the distribution of Gfresh’s online marketplace can reach Beijing, Shanghai, Guangzhou and Chongqing.

The announcement was made today at the China Fisheries and Seafood Expo in Qingdao, China at a special conference which is limited to industry players and trade media. Additionally, it is also revealed that Alibaba’s Simon Xie, one of the most important co-founders of the Chinese e-commerce company will become a director at Gfresh.

With this funds, Gfresh can further pursue their goal to expand their market and become the leader in the online business-to-business marketplace for global seafood. The company plans to embark on a cooperative relationship with You Shi Guan Jia, an online-to-offline distribution business that was similarly invested by Legend Capital.

Besides, the seafood e-commerce platform has also plan to use the funds to pursue product initiatives for its online seafood marketplace, expand them to new markets and upgrade its logistics supply chain service. In its recent advocate, Gfresh has recently committed to an agreement with Tmall and He Ma fresh produce, to improve supply channels.

For more information, please visit

By Vivian Foo, Unicorn Media