Indian mobile ad platform Oglas raises angel funding to further product development

Oglas, a Noida-based mobile advertising startup announced today that it has raised its angel funding from two high net worth individuals.

The two investors were an investment banker and NYU Stern alumnus Pankaj Rungta as well as serial entrepreneur Yogesh Agarwal.

Financial terms of the agreement were not disclosed but with the latest capital, Oglas said that they plan to use it for product development.

Founded in May 2016 by Sunny Agarwal, Raja Agarwal, Adi Ranjan, Sohit Sharavat, Rahul Chauhan and Sahil Ojha, Oglas is an application which offers a quantified mobile advertising solution running under Adove Medios Pvt. Ltd.

More specifically, Oglas is an image and video-based advertising tool for businesses. The multi-utility platform functions as a customer retention tool with inbuilt loyalty and a referral programme with customizable solutions.

Using the app, users can pay utility bills, transfer money, and pay their prepaid and postpaid bills for all major telecom operators, in addition to getting rewards for using the app to make calls.

“We use the banners on the call screen for ads, but the main difference between us and other players is that we work offline as well. We are aiming to reach two million active users in the coming year,” said Sunny Agarwal, the co-founder and CEO of Oglas.

Besides, on its website, the mobile advertising startup also claims to have about 500K downloads on the Google Play Store, with an active user base of 200K and a totaled viewership of on-call ads which amount to 27 million.

The company which currently has a headcount of 15 also claims that its customer portfolio includes Flipkart, Snapdeal, Amazon, Paytm, IDFC Bank, ICICI Bank, and Star Health Insurance.

By Vivian Foo, Unicorn Media

Le Young Pictures, a video firm established by LeEco founder’s wife raises US$174 million series A

Le Young Pictures, a Chinese web TV and film studio established by the wife of LeEco’s founder Jia Yueting, has recently raised an undisclosed amount for its series A financing which places the company valuation at RMB1.2 billion (about US$174 million).

Speaking on the valuation of the company, Gan Wei said, “Looking at the present revenue of the company, a valuation between RMB10 to RMB15 billion is considered reasonable. In fact, since the beginning of 2016, many investors has expressed interests in funding the company.”

Selected investors include CDH Fund, Shanghai-based Linmon Pictures, and Le Kai Hua Fund. At the same time, Le Yong Pictures also announced that it is adopting an employee stock ownership plan (ESOP), which will bring a huge benefit to its employees.

Founded in June 2015 by Gan Wei, Le Young Pictures ventures in business scopes including film production, broadcasting, investment, live film distribution, cultural and entertainment projects etc. which is related to the entertainment industry.

At present, Le Young Picture has produced entertainment reality shows “OMG! Cui” and “A Sharp Tongue” as well as television series “Xuan Yuan Sword Legend: The Clouds of Han” and “Dear Achimides” etc.

Its most popular production is the web TV series “Go Princess Go” directed by Gan Wei. It premiered in December 2015 and has reached over 2.4 billion in viewerships which generated more than US$1.5 million in profit.

Born in 1984, Gan Wei is a former actress and wife Jia Yueting, the founder of Chinese Internet giant Le Eco. She graduated from the People’s Liberation Army Academy of Art in Beijing China and has acted in a number of movies including Kungfu Cyborg, Welcome to Shama Town and The Girls which is a production of LeTV.

Le Young Pictures is currently working with Twenty-First Century Fox Inc and Korean Broadcasting System to produce a Korean version of the Go Princess Go series, an adaptation of a novel telling a story of a modern playboy traveling back in time 1,000 years to find himself in the body of a royal princess.

Commenting on the relationship between LeEco and Le Young, Gao FeiCheng the CEO of LeEco said, “Although most of the future productions will see the partnership between Le Young and LeEco, but from a legal point of view, Le Young Pictures is an independent entity, be it operationally and financially.”

At present, China’s market for online entertainment is witnessing an exponential development. Huacheng Securities Research Report believes that China’s network drama market size in 2017 will increase up to RMB42.5 billion, of which the copyright market will takeup RMB13.8 billion.

By Vivian Foo, Unicorn Media