Soundtrap, A Collaborative Music And Audio Creative App Raises US$ 6 Million In Series A

Soundtrap 6mil

Competing with Apple’s GarageBand, Soundtrap is a recording studio app that allows users to record music or audio with their friends online. Recently, the startup announced that it has raised US$6 million in its Series A led by Industrifonden, a Nordic VC firm based in Stockholm. The funding was also participated by its array of existing and new investors which includes Peter Sterky, the former CFO and COO of Spotify.

Founded in 2012 by Gabriel Sjöberg, Björn Melinder, Fredrik Posse, and Per Emanuelsson, Soundtrap is based in Sweden like its industry peers Spotify, Soundcloud and Tidal. Though its vision differs as it aims to democratize music and creative audio production, making it accessible to users with all levels of musical interest and abilities.

Since its official launch is in June 2015, Soundtrap has to date garnered more than half a million users from 200 different countries worldwide. Additionally, with the education version of the Soundtrap app launched in January in California, the Soundtrap application is also popular with more than 3000 schooling establishments and the number continues to grow.

Soundtrap CEO and co-founder Per Emanuelsson said, “What differentiates Soundtrap is that it’s designed to allow users all over the world to collaborate on a song, movie soundtrack or other audio creation, no matter what computer or mobile device they’re using. All the audio elements are created and shared in the Web-based app.”

In other words, the application is browser-based and is available on iOS, Android, Chromebook, Mac and Windows and it’s this cross-device compatibility function that sets it apart from its competitor, Garageband, which is restricted to only Apple devices.

Along with the Series A funding, this brings the total amount raised by the startup to US$8.5 million. According to Soundtrap, this funding will be used in international expansion, as well as to expand its reach in both consumer and education markets.

About Soundtrap
Soundtrap is a cloud-based music and audio recording platform that help people make their music online. Users can record their song by linking their instrument to the computer or just record a song directly with the microphone.

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Name: Vivian
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Jack Ma Team Ups With Steven Spielberg To Bring Hollywood To China

Steven Spielberg (L), film director and Chairman of Amblin Partners and Jack Ma, Chairman and chief executive of Alibaba Group attend an event to announce partnership between Alibaba Pictures Group Limited and Amblin Partners, in Beijing, China, October 9, 2016.

In an announcement held earlier on 9th of October in Beijing, Steven Spielberg, the Oscar-winning film director famous for his production in Jaws, E.T. and Jurassic is teaming up with Jack Ma, China’s richest man and the Chairman of Alibaba Group.

The two have struck a deal together to cooperate on production, marketing and distribution both globally and in China, the world’s second largest movie market.

“Among Chinese consumers, there is an increasing demand for premium global content,” Ma said in an e-mailed statement to Bloomberg. “The collaboration can serve as a cultural bridge and have a positive impact on the next generation of Chinese consumers”

With this partnership, Alibaba Pictures will have the option to finance in Amblin Partners’ films. The Chinese company will also be involved in marketing, distribution and merchandising of Spielberg’s movies in China. This will also place Amblin films on the Chinese company’s video streaming site, such as Youku or Tudou.

In another statement, Jack Ma praised Spielberg’s storytelling abilities and how his style resonated with Chinese audience, saying that “I don’t think there are many differences between East and West – the only difference is that the West is better at telling stories”. He also adds that Alibaba hopes to learn more from Spielberg and Amblin.

Under the terms of the deal, Alibaba Pictures will be joining India’s Reliance and Canda’s eOne, having also take a minority equity stake in Ambiln and to place a representative to join Amblin’s board.

Alibaba Pictures has a history of investments in both Chinese and international movie productions, examples include Teenage Mutant Ninja Turtles: Out of the Shadows, Star Trek Beyond and Mission Impossible:Rouge Nation.

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Name: Vivian
Organization: Unicorn Media