Edureka Gaining Momentum in Massive E-learning Market

Sat Mar 16, 2019 - 8:30am UTC

The e-learning market is set to see incredible growth in the coming five years – but that should come as no surprise to anyone. With 54 per cent of employed adults adamant that developing new skills through continued education is essential if one wishes to grow in the workplace, it’s no wonder the multi-billion-dollar online education industry is growing at a rapid a pace as it is. Late last year, Research and Markets was so confident in the industry it forecasted its triple revenue growth from $107 billion in 2015 to $325 billion by the year 2025. In 2017, online courses alone made $46 billion, and as a hard example of the growing popularity of the digital trend simply look to Lynda.com – one of the world’s largest online course providers – which was sold to LinkedIn in 2015 for a whopping $1.5 billion dollars.

Edureka is another learning giant that has gained huge momentum in recent years. Touted as the largest online learning ecosystem in the world for continuing education for IT professionals, it boasts the highest course completion rate in the industry. Founded in 2011 by a couple of tech industry innovators, Kapil Tyagi and Lovleen Bhatia, who between them have more than 13 years’ combined expertise in technology, software engineering and mobile and consumer applications, the Bangalore-based e-learning company offers a variety of online courses specifically targeted to computer science and IT professionals seeking to upskill.

Noting an industry-wide trend of IT professionals missing out when it came to finding suitable online courses offering the opportunity for professional development, the Edureka team embarked on a digital venture designed to accelerate individuals’ career growth through providing the greatest range of industry-aligned content to tech professionals. With almost 90 instructor led courses on subjects including Robotic Process Automation, DevOps, Data Science, Artificial Intelligence (AI), Frontend Development, Digital Marketing, Blockchain and Cyber Security, Edureka prides itself on ensuring that its team of IT experts are constantly monitoring the industry for evolving trends, challenges and requirements, factoring these evolving needs into the course structure wherever necessary.

Especially in the areas of Online Employee Training (OET), new technologies and capabilities are paving the way for enhanced digital learning in exciting ways. Ever heard of AR? Augmented reality, and its counterpart virtual reality (VR), are relatively new to the scene but are already changing the way people learn online. Coca Cola, Walmart and Home Depot are just a few big-name companies that are already using these technologies to upskill and train staff. And Edureka is another company that is ahead of the trend in leveraging these technologies. Using cutting edge visualisation software, AR and learning analytics to facilitate measurement, both by the instructor and by students, Edureka offers students premium course content in a way that makes the student feel they are actually seated in the classroom.

As the vast field of EdTech – or educational technology – continues to see meteoric growth, we will no doubt continue to see major online education players including Edureka and Lynda.com using the very course content they teach to enhance their digital offerings. And just in time for the market to peak, with 4 million students estimated to be enrolling in online courses in 2019 and 2020.

This news is published on Reuters.

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