Global Clickstream Analytics Market, By Type (Software, Services), By Applications (Click Path and Website Optimization, Customer Analysis, Traffic Analysis), By End-User (Government, BFSI, Telecommunications, Retail, Media and entertainment, Transportation) – Forecast 2023
Pune, India – October 12, 2018 —
The Clickstream Analytics market is growing at a rapid pace. Innovation and advancements in collecting, analyzing and storing visited site by the visitors and availing these sites in the next login are driving factor for the Clickstream Analytics market. Clickstream Analytics market is globally emerging across world. The study shows a recent trend of adopting this clickstream technology and the high adoption is resulting on more demand of clickstream technology in the market.
The study indicates that the increasing demand of clickstream technology is a key factor for Clickstream Analytics market. It has been observed that increase in adoption of online technologies is boosting factor of Clickstream Analytics in the market. The study indicates that the high costs of clickstream data storage is a major challenge for the Clickstream Analytics market.
According to Market Research Future Analysis, Global Clickstream Analytics Market has been valued at US $ ~1.3 Billion by the end of forecast period with ~11% of CAGR during forecast period 2018 to 2023.
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Study Objectives of the Clickstream Analytics Market:
• To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the Clickstream Analytics market.
• To provide insights about factors affecting the market growth.
• To analyze the Clickstream Analytics market based porter’s five force analysis etc.
• To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia Pacific (APAC), and Rest of the World (ROW).
• To provide country level analysis of the market with respect to the current market size and future prospective.
• To provide country level analysis of the market for segment on the basis of type, services, application, deployment, end-user and region.
• To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market.
• To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the Clickstream Analytics
Market Research Future (MRFR) recognizes the following companies as the key players in the Clickstream Analytics Market: – Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), and Vlocity, Inc (US). among others.
The global Clickstream Analytics Market has been segmented on the basis of type, application, services, end users and region.
Clickstream Analytics Market by Type:
Clickstream Analytics Market by Services:
• Managed services
• Professional services Consulting services
• Deployment and integration
• Support and maintenance
Clickstream Analytics Market by Application:
• Click path optimization
• Website/application optimization
• Basket analysis and personalization
• Traffic analysis
Clickstream Analytics Market by Deployment:
• On premises
• On demand
Clickstream Analytics Market by End-User:
• Travel and hospitality
• Telecommunications and IT
• Retail and e-Commerce
• Energy and utilities
• Media and entertainment
• Transportation and logistics
Clickstream Analytics Market by Region:
• North America
• Asia Pacific (APAC)
• Rest of the World (ROW)
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Commenting on the report, an analyst from Market Research Future (MRFR)’s team said:
By end-user segment, the eCommerce and the media and entertainment would account for a largest users in Clickstream Analytics market due to the increasing trend of adoption of online page browsing in Clickstream Analytics market. The Banking, Insurance and Financial Services is also expected to show considerable positive indication towards Clickstream Analytics market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
The regional analysis of Clickstream Analytics market is being studied for region such as Asia pacific, North Americas, Europe and Rest of the World. Technological advancements and early adoption of web analytics solutions in ease of clicking and browsing the leftover page that is stored in the system for further use in future has driven the market of Clickstream Analytics in North America and is estimated to hold the largest share of the clickstream analytics market. The study reveals that Europe region is also showing the relatively good growth in the Clickstream Analytics market. Asia-Pacific countries like China, Japan and India are indicating the positive sign towards highest point in the forecast periods as the massive adoption of clickstream technology in these countries.
• Solution vendors
• Software investors
• Clickstream Analytics solution vendors
• Original equipment manufacturers (OEMs)
• National regulatory authorities
• Venture capitalists
• Private equity groups
• System Governance
• Advisory firms
• Investors and Venture Capitalist
• Clickstream Analytics Agencies
• System Integrators
• Equity Research/Consultancy firms
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LIST OF TABLES
TABLE 1 CLICKSTREAM ANALYTICS MARKET, BY TYPE
TABLE 2 CLICKSTREAM ANALYTICS MARKET, BY APPLICATION
TABLE 3 CLICKSTREAM ANALYTICS MARKET, BY SERVICES
TABLE 4 CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT
TABLE 5 CLICKSTREAM ANALYTICS MARKET, BY END-USER
LIST OF FIGURES
FIGURE 1 RESEARCH METHODOLOGY
FIGURE 2 CLICKSTREAM ANALYTICS MARKET: BY TYPE (%)
FIGURE 3 CLICKSTREAM ANALYTICS MARKET: BY APPLICATION (%)
FIGURE 4 CLICKSTREAM ANALYTICS MARKET: BY SERVICES (%)
FIGURE 5 CLICKSTREAM ANALYTICS MARKET: BY DEPLOYEMENT (%)
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