Top Live broadcasting app offers content creators a platform to earn money as broadcasters.
Content creators can use Bigo Live as a creative outlet, controlling the frequency and content of broadcasts.
This is aimed at alleviating unemployment pressure in U.S.
Los Angeles, California – May 5, 2020 /MarketersMedia/ —
Bigo Live the popular live streaming platform and social network, today announced that it is looking to onboard more U.S. content creators for the U.S. market. Bigo Live is a global broadcast platform with approximately 400 million users across 150 countries, and ranks #6 on the global top ten downloaded streaming apps in 2020, ahead of Twitch and Disney+. Broadcasters on Bigo Live can use a combination of engaging tactics to create original content for monetization through its own internal currency.
“Unemployment is unprecedented in the U.S. right now. Similarly, influencers are finding their revenue streams dry up as brands cut marketing programs,” said Lynette Yang, Senior Director for Bigo Live Americas. “Bigo Live hopes to provide an option for broadcasters and influencers to earn revenue via the platform. Globally, Bigo Live broadcasters have been known to earn as much as $5,000 per month in our established markets and we expect U.S.-based broadcasters to earn that much and more.”
Bigo Live differs from other communication apps as it empowers users to earn an income by collecting in-app virtual gifts from their audiences during live-broadcasting sessions. The personal and real-time nature of the app provides viewers and content creators or live streamers with an avenue where they can authentically interact with one another.
“Expansion into the U.S. market is underway and with live-broadcasting on the rise, content creators can now have the tools they need reap monetary rewards through our in-app gifting mechanism.” said Mike Ong, Vice President for BIGO Technology, the corporate company based in Singapore that owns Bigo Live. “As coveted sponsorships from brands are on hold due to the global COVID-19 crisis, Bigo Live opens up a new avenue for those wishing to build their following as a broadcaster or as an influencer and to earn an income. All this, while practicing safe social distancing.”
Bigo Live’s potential for broadcaster revenue is dependent on factors such as content, followers, and time spent broadcasting, but highest paid earners report that they have been able to control their own hours while broadcasting about topics and activities that appeal to them.
“There are a lot of platforms and social media communities that lean on creating a false reality by dressing up or Photoshopping their lives for audiences,” added Yang. “We know that people are looking for a more authentic and genuine connection with each other through technology. Bigo Live allows people to connect with each other for who they are, creating an organic and highly-connected ecosystem.”
About Bigo Live
Bigo Live is one of the world’s fastest-growing livestreaming social communities where users broadcast in real-time to share life moments, showcase their talents and interact with people from around the world. Bigo Live has 400 million users in over 150 countries and is currently the market leader in the livestreaming industry. Launched in March 2016, Bigo Live is owned by BIGO Technology which is based in Singapore. Download the Bigo Live app here: https://bigolive.onelink.me/sG8X/USPR# # #
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